Are Developers Leaving Money in the Parking Lot?

Brielle Scott for Market Share Blog | October 1, 2026

For most developers, parking expenses are filed away as a cost of doing business, a fixed line item required to support the real estate around it. On the latest episode of Inside CRE, CREDA President and CEO Marc Selvitelli, CAE, sat down with Sean Glavin, chief technology officer, and Morgan Hurley, chief revenue officer at HAH Parking, to make the case that this assumption is outdated and, in many cases, costing owners real money.

HAH Parking built its platform around a simple premise. “We started with the idea that [parking] is already a business that’s generating revenue for lots across the country,” Glavin said. “When you introduce it as a technology-first solution, you remove a lot of the logistical overhead, and that allows any owner, investor or developer with a parking component to monetize it and roll it into their pro forma.”

For the customer, the company relies on a text-to-pay and QR code system rather than gates, meters or kiosks. Hurley put it simply: “The best parking experience is the one you quickly forget.” That ease of use, he added, cuts both ways: making it simple to pay also makes it simple to keep paying, which reduces the need for enforcement.

One of the more counterintuitive points in the conversation was Glavin’s take on occupancy. Conventional wisdom holds that a full lot is a successful lot. HAH Parking argues the opposite. “A full lot is a failing lot,” Glavin said. “The moment somebody takes that last available space; you can’t sell passes anymore until somebody pulls out.” Rather than chasing full occupancy, he recommends dynamically pricing the last available spaces so high that the lot stays just short of capacity, capturing the maximum revenue the market will bear.